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	<title>Primary Image</title>
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	<link>http://www.primaryimage.com</link>
	<description>Primary Image Ltd is a London and Essex based design agency. We create websites, flyers, brochures, business cards and much more.</description>
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		<title>It&#8217;s Giraffe, not Tiger Bread!</title>
		<link>http://www.primaryimage.com/2012/01/giraffe-bread-not-tiger/</link>
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		<pubDate>Sat, 28 Jan 2012 18:14:13 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
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		<guid isPermaLink="false">http://www.primaryimage.com/?p=3131</guid>
		<description><![CDATA[We came across this on Facebook the other day and thought it&#8217;s a wonderful example of great customer service. Click on the image on the right to see story, but basically a little girl wrote a letter to Sainsbury&#8217;s asking why Tiger Bread is called its name and suggested that it be renamed Giraffe Bread instead. The fabulous response from Sainsbury&#8217;s agreed with her and was written very much in an appropriate style, unlike the usual standard template letters that we&#8217;re so used to receiving. What&#8217;s more interesting, however, is that the image was posted on Facebook and has now gone viral, with over 150,000 people &#8220;liking&#8221; it and almost 50,000 users re-posting the file. Of course, many more hundreds of thousands of people have no doubt seen the letter now too. Due to all this interest, it was then featured in The Sun and other national press titles, gaining a massive positive exposure for Sainsbury&#8217;s at virtually zero cost. Some say it could have been planted, and it may well have been, but nevertheless well done to Sainsbury&#8217;s and it really does show the power of social media. Unfortunately, in the same week, another supermarket &#8211; this time Waitrose &#8211; found itself in another social media frenzy, but for less positive reasons. The poster in their Croydon store was meant to say &#8220;you count&#8221;, but the poster was unintentionally placed behind a window frame, causing one of the letters to be obscured and creating a somewhat ruder message! Again, it has been widely shared on both Facebook and Twitter. It appears Croydon was not the only Waitrose store that had the same issue either. Oh dear!]]></description>
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		<title>Tips from a Google engineer</title>
		<link>http://www.primaryimage.com/2012/01/tips-from-a-google-engineer/</link>
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		<pubDate>Thu, 19 Jan 2012 00:43:27 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<guid isPermaLink="false">http://www.primaryimage.com/?p=3116</guid>
		<description><![CDATA[&#160; In the Primary Image office, we came across this video from Google engineer Matt Cutts and thought some of our customers might find this interesting. He gives some common sense advice about how Google works and what you can do to improve your rankings. Matt talks about: Using keywords in your pages The benefits of using a blog How often is takes for Google to index and list your website]]></description>
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		<title>Payment cart launched!</title>
		<link>http://www.primaryimage.com/2012/01/pay-online/</link>
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		<pubDate>Sun, 01 Jan 2012 12:30:48 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">http://www.primaryimage.com/?p=3055</guid>
		<description><![CDATA[You can now see our current prices and pay online for some of our most popular products, including banner stands, business cards and flyers/leaflets. This is part of our commitment to making things easier for our customers as it will speed up the process of taking orders. Our new shopping cart also allows us to offer discount codes, so keep looking at our website during 2012 for some special offers! We&#8217;ll be announcing many new features and improvements to our website over the next couple of months as part of our expansion, but we&#8217;re really keen to hear your feedback too on what you&#8217;d like to see. Please get in touch using our contact form.]]></description>
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		<title>Happy Christmas!</title>
		<link>http://www.primaryimage.com/2011/12/happy-christmas-from-the-team/</link>
		<comments>http://www.primaryimage.com/2011/12/happy-christmas-from-the-team/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 21:48:53 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<guid isPermaLink="false">http://www.primaryimage.com/?p=2816</guid>
		<description><![CDATA[We would like to wish all our Primary Image customers a very happy Christmas and best wishes for the New Year. Come back and see us in January when we&#8217;ll have lots of exciting news to announce, including some new features on our website. Please just note our opening times during the festive period are as follows: Monday 26th Dec &#8211; Wednesday 28th Dec:  Closed Thursday 29th Dec &#8211; Friday 30th Dec:  Open as usual Monday 2nd Jan:  Closed &#160;]]></description>
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		<title>Stationery requirements</title>
		<link>http://www.primaryimage.com/2011/09/stationery-legal-requirements/</link>
		<comments>http://www.primaryimage.com/2011/09/stationery-legal-requirements/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 20:11:14 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<guid isPermaLink="false">http://www.primaryimage.com/?p=1858</guid>
		<description><![CDATA[There are specific legal requirements specifying what your business letterheads and invoices must contain. These vary depending on the type of company you operate: If you&#8217;re a sole trader, you must include your own name and address on all your business stationery. Partnerships must include the names of all the partners and the principal office, or alternative a location where the list of partners can be inspected. Limited companies must include the name of the company, the place of registration (e.g. England &#38; Wales), the company registration number, the address of the registered office (and, if different, the place of business). If you are registered for VAT, your invoices must include your VAT number. The advice here is given as a guide, but we advise you contact your legal advisor or account for full clarification of the requirements.]]></description>
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		<title>Viral marketing on YouTube</title>
		<link>http://www.primaryimage.com/2011/07/viral-marketing-on-youtube/</link>
		<comments>http://www.primaryimage.com/2011/07/viral-marketing-on-youtube/#comments</comments>
		<pubDate>Sun, 17 Jul 2011 12:00:32 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
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		<guid isPermaLink="false">http://www.primaryimage.com/?p=1523</guid>
		<description><![CDATA[&#160; I came across this video on YouTube yesterday and at the time of writing it&#8217;s had 1.46 million views in less than a week, as well as nearly 4,500 user comments and 13,500 &#8220;likes&#8221;. (Update: As of 29 August, it&#8217;s now had 5.3 million views). It goes like this (spoiler alert!)&#8230; a group of friends are gathered on a rooftop. A guy called Josh makes a brief speech to his girlfriend, asks for a ring to be thrown over to him, but as he tries to catch it he falls over the wall and his girlfriend fears the worst. However, when she runs over to peer over the balcony, he&#8217;s cleverly lying at the bottom on top of an inflated pad with signs saying &#8220;will you marry me?&#8221; A great idea and quite an entertaining video! But is everything what it seems? One website says they&#8217;ve spoke to the creators and write: &#8220;The video is real, not a viral ad, despite what many think. Brooke worked for Neuro and happened to have the cases at the party.&#8221; Well, I&#8217;m pretty convinced it&#8217;s a clever viral marketing video for Neuro. But I love it! It just shows what can be achieved in terms of exposure on a very small budget. Right, I&#8217;m off to buy some Neuro drink&#8230;!]]></description>
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		<title>Customer service advice</title>
		<link>http://www.primaryimage.com/2011/04/customer-service/</link>
		<comments>http://www.primaryimage.com/2011/04/customer-service/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 17:28:06 +0000</pubDate>
		<dc:creator>primaryimage</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<guid isPermaLink="false">http://www.primaryimage.com/?p=1392</guid>
		<description><![CDATA[It’s the warmest day of the year so far, so earlier I decided to make the most of the weather and walk across London rather than getting the tube. I happened to pass a few printing shops and, always wanting to ensure our prices are as competitive as possible, I decided to pop in and ask for a quote for 1,000 A5 colour flyers. The first was a shop on Grays Inn Road, darkly lit and stacked floor-to-ceiling with cardboard boxes. I called across to a gentleman who was reading a newspaper at the back of the shop and asked if he had a price list. He replied, still laying back in his chair, by giving me a five minute lecture (and that’s no exaggeration!) on why it’s not possible to produce price lists due to the variety of paper and size options, plus the design fees would vary. I suggested I was looking for 250g paper, but he told me this was a terrible choice as it’s too thick and expensive. I suspect this is because he was only able to offer a basic service on a photocopier machine. He suggested I come back with a better idea of what I wanted, so we ended our conversation and I promptly left. Firstly, I’ll happily share my advice with customers, but if they insist on something, you don’t tell them they’re wrong. You oblige and you help them fulfil their requirements. Secondly, he just missed a potential order had I been a real customer. I found this guy unwelcoming, rude and he left me with no details to call back. He wouldn’t even give me an example quote to work from. A few doors down I found another printing shop. This one looked more professional, but after a lot of faffing around, they said that they don’t do those sort of quantities. Like the last shop, they just had a few photocopiers and I doubt they could produce anything of a fantastic quality, but nevertheless could have offered me something. They did, however, give me a flyer of another company that they recommended I try. The next shop I walked past was close to St Paul’s. I said what I wanted and within a couple of minutes they came back to me with a quote for £180. It would be on photocopier paper, but that’s all I expected and I was pleased finally to have a quote! They didn’t, however, write it down for me or hand me any of their contact details. Finally, I found a shop somewhere near Cannon Street. They had a large building and numerous staff, plus I could see they had professional printing machinery capable of producing proper flyers. The guy was very friendly and took my order. He asked whether I wanted 1,500 flyers. Nice try, but I’m afraid 1,000 is what I asked for! He took my email address and said he’ll send me the quote shortly, which is a nice touch as it’ll give me all their contact details too. An hour later, though, and I still hadn’t received anything, which is a little slow. After a few hours, however, they did send me a quote for £270. Good customer service is so important in any business sector and it really doesn’t cost an extra penny. I’m amazed today at the variety of experiences I had. It’s important for businesses to create a good impression and make new customers feel welcome. Hand them a brochure or business card too so that they have an easy way to contact you again. And for me, I know that Primary Image still offers the best prices!]]></description>
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