Marketing Guide: Hotels & Guest Houses

At Primary Image, we offer a range of creative and marketing services for hotels and guest houses (such as website development, brochure design, notepads, etc), so you can have a professional and consistent identity for your business at an affordable price.

We have years of experience when it comes to creating professional designs. Within our team, we’ve even had first-hand experience of working in the hotel trade (in a 4* hotel in Canterbury!) and, like everyone, we often make accommodation bookings ourselves and see lots of good marketing (and some not so good!), so we know what works.

Website Design

Most people looking for accommodation now use the Internet in the first instance to search for hotels and bed & breakfasts; therefore it’s really important they can find you!

It’s also essential that you give your customers the right initial impression as this can be the deciding factor in securing a booking. Many of your customers will not have visited your hotel or guest house before and will judge your establishment on the quality and professionalism of your website. By having a professionally-created web presence, even smaller hotels and guest houses can compete with their larger competitors.

It’s also important to get people coming direct to your website, rather than to any “review” websites that you don’t necessarily have direct control over.

On your website, your customers may expect to:

• Learn about the facilities of your hotel or guest house
• See photos so they can judge the quality of your accommodation
• Understand its location and nearby attractions / things to do
• Find directions from major roads, train stations and bus stops
• Know whether they can park on-site
• Read about the history of the hotel or guest house and who runs it
• Find out about breakfast and dinner arrangements / menus
• Learn about any policies you have, such as smoking, pets, etc
• Read what other guests have written about their stay or about the local area
• Check availability and rates (and, if applicable, find out about any special offers)
• Make an online room booking or dinner reservation (and perhaps pay online too)

People have busy lives, so it’s vital to make the process as simple as possible for your potential customers so that they can conveniently find out all the information they require.

This list of ideas is not exhaustive and there are many other things you may wish to include, such as 360-degree views of your public areas and guest rooms, promotional videos, details of how to book your venue for weddings, etc.

Primary Image offers a professional and affordable website design service. Find out more.

Brochure and leaflet design

It’s important that your brochures, leaflets and other printed material creates a professional and lasting impression to those reading it, as well as attracting people’s attention.

Here’s some of our top tips:

• Have a really creative design, something out of the ordinary that doesn’t look like the usual templates your competitors use
• Use bright and bold colours to grab people’s attention

At Primary Image, we can professionally design and print leaflets and brochures to your exact specification, with a choice of paper size, thickness and finish to suit your budget.

Primary Image can create brochures and leaflets that will catch the eye of your potential customers and help drive business to your hotel or guesthouse, made to your choice of paper size, thickness and finish to suit your budget.

Menu / Folder design

Add a touch of class to your hotel restaurant, bar or guest information booklets with professionally-produced covers. We’ll also create a Microsoft Word template for you to use for the insert sheets, ensuring that the design is consistent and professional throughout.

Other design work

For all your other design and printing requirements, such as notepaper, compliments slips, pens, etc, just contact us for a quote!