Public Relations

A good reputation supports growth

Public Relations is about brand awareness and getting your name out to the people that matter. Whether you need to build your company profile, gain awareness of your latest products, reach out to new groups of prospective customers or shift existing perceptions, Primary Image can help gain maximum positive exposure for your business.

Public Relations is a part of your business that needs regular attention and management. Our PR experts have a broad range of experience and expertise to make your business stand out for all the right reasons. We seek to understand what your target audience already thinks about your business and then develop a public relations plan that delivers.

 

Media relations and press releases

Our PR team at Primary Image know exactly how to create effective press releases that grab the attention of editors, engage the reader’s interest and reach the maximum number of people. We can also write feature articles for the trade press and offer a full copywriting service to prepare imaginative copy appropriate to the media being used.

By allowing Primary Image to manage your media relations, we can provide editors with a named press contact to act as a spokesperson for your company, who will respond to press requests quickly.

We have a well established network of media contacts, particularly in the transport and railway trade press. We also have contacts in local news titles throughout London and Essex, but can be commissioned for all types of work and business sectors across the UK.

 

Online PR

It is very important to monitor what is being said about your business on the Internet and ensure your business stands out for all the right reasons. Unfortunately it’s far too easy for a disgruntled customer to post damaging comments on the internet or for false information to be spread around.

Our PR experts can find and join conversations about your business and wider industry to help you develop a solid and positive presence on the internet. We know how to identify the forums your customers are using, encourage online news sources to carry your stories, develop relationships with influencual bloggers and maintain your image on social networking services.

We can also design creative online marketing campaigns to raise awareness and the reputation of your business, which in turn will help generate increased sales.

 

Event management

Whether you’re looking to launch a new product, premises or a whole new business, we can plan and manage corporate events to attract the positive coverage that you deserve. We can also organise conferences, corporate entertainment events, awards dinners, private parties and team building activities.

By working with Primary Image, our design team can create audio visual experiences to impress your guests, as well as conference stands and stage backdrops.