Ideas for your Website

People receive on average 176 emails per day, with over 80% of these being spamRadicati Group, 2009

Email newsletters are an effective way to keep in touch with your customers and remind them to keep returning to your business. However, with the rising levels of spam email, it’s getting increasingly difficult to compete for people’s attention.

Primary Image can design a professional email newsletter to match the style of your business, as well as employing special techniques to increase the chances of the messages being read and not being blocked by spam filters.

Our newsletter system allows people to subscribe and unsubscribe themselves (or you can manually manage the subscriber database if you prefer!) and has been tested on lists of over 100,000 email addresses. It also gives you statistics on how many emails were actually opened, automatically removes email accounts that are no longer active and discards “out of office” replies.

There are 27 million active users on Facebook in the UK, with over 5 million in London aloneFacebook, 2010

Social networking is the latest way in which people stay in touch with what’s happening in the world. For many companies, social media has become an integral part of their communication with customers and also as a way of raising their profile.

Facebook allows you to target adverts especially to certain locations, age groups or occupations, as well as finding out about the demographics of the people visiting your pages. Other social networks, such as Twitter and LinkedIn, are also becoming increasingly popular.

At Primary Image, we can setup professionally-designed social networking pages, advise you on how to get the most out of these tools and integrate them with your website, so that, for instance, new events, offers and news items are shown directly to all your subscribers as soon as they’re published on your site.

31 million people in the UK make online purchasesOffice for National Statistics, 2010

Online shopping continues to grow and it’s not surprising why! It’s convenient for your customers, allowing them to place orders at any time of day from the comfort of their computer, plus allows them to browse detailed product information. For you, it opens up new markets and is a cost effective way to sell.

We can integrate a variety of different payment solutions into your website, from simple “pay now” buttons to full shopping cart systems. Contact us with your requirements and we’ll tell you the available options.

Communicating effectively with your staff is paramount to creating a successful organisation. Employees need to know what’s going on, feel like they’re being listened to and have any important information easily accessible, such as policies, customer records, etc.

An intranet is an internal website that is only accessed by your employees and can help achieve these goals. Some of the following features may interest you include:
• News section
• Company calendar
• Email directory
• Client records
• Shared files and documents
• Photo gallery
• Staff message forum
• Status screens (e.g. sales performance, etc)

At Primary Image, we are experts in one of the market-leading “content management systems” (as used by Yahoo, AOL and Sony) and can create a bespoke intranet for your exact requirements. In addition, the “open source” nature of the program means it comes with no initial or annual licensing costs, so we’re able to install the software at significantly less cost than other comparative systems and pass these cost savings onto you.

It may be relevant on your website to have a discussion forum or message board to offer a way for your customers to see responses to technical support questions, or for your members to create an online community and discuss topical items. We can install a message board system that is both powerful (with plenty of advanced features) yet is very simple to use.